I’m going to say something most founders won’t.
I was frustrated the other day.
We built a 7-figure company fast.
We’re pushing hard.
But I absolutely cannot accept that we won’t be 8 figures in three years.
And here’s the hard truth:
A $4M company does not become a $10M company in three years on 30% YOY growth alone.
You can post motivational quotes.
You can pump your tires.
You can act like inevitability is automatic.
It’s not.
It requires;
• Real systems
• Leaders who don’t need babysitting
• Margin discipline
• Capital clarity
• Revenue that scales
• And an operating cadence that survives when the founders are tired, emotional, or off their game
And let’s be honest, some companies scale in tailwind markets.
We’re building in Canadian energy.
Regulation. Cycles. Margin pressure. Capital friction.
And we keep winning anyway.
The desperation part?
That gap between where you are and where you know you’re capable of being.
That gap will eat at you.
Yesterday we had a rally meeting with our amazing core leaders.
Afterwards it got quiet.
And that quiet was loud.
Because they weren’t waiting for direction.
They were moving.
To borrow a phrase from a founder I really admire and respect:
FIFO — Figure It the F*** Out.
And they are.
Today I saw an HR hire come through.
I didn’t initiate it.
Wayne Dunnington
didn’t initiate it.
Our leaders did.
Our OS did.
That’s when it hit me.
The business moved without me.
That’s growth.
That’s the multiplier.
Not revenue.
Not ego.
The moment the system transcends the founder.
I’m still impatient.
I’m still pushing.
But today I felt something different.
Less desperation.
More inevitability.
That's maturity, that is high growth potential.
That's a broken ceiling, that's accomplishment, and I'm going to enjoy the moment for a moment ;) 😉
Scott
